Masrofna Store
Excel models a finance manager actually runs a company on — budgets, debt, end-of-service by country, ledgers, cash, margins.
Enter the store →Velvet Hour
Slow, calming bedtime picture books for ages 2–5, paced to a child's breathing. Print at home or read on a tablet.
Read tonight →حكايات ماما نور
حكايات هادئة قبل النوم من القرآن الكريم والسنة الصحيحة، للأطفال من ٣ إلى ٧ سنوات — كتب مصوّرة للطباعة، بلا موسيقى، ومصدر كل قصة مذكور.
اقرأ الليلة ←Beatzora
89 original tracks across five channels — Afro house, tribal, Brazilian sunset, wedding fusion, club. Preview free, license by email.
Listen →The Maker's Shelf
Systems for people who sell what they make — 178 Arabic UGC prompts, a WhatsApp web-studio in a box, a seven-day product launch, and 156 wedding-video prompts.
See the shelf →Start here
A hand-picked first look at three of the worlds.
From the blog
Short notes on bedtime, money, music and making things.
How to calculate gratuity amount in the UAE: the figure earned so far, month by month, on one basic salary
The UAE gratuity amount is the last basic salary divided by 30, times 21 days a year for five years and 30 days after, pro-rata by day, capped at two years' wage. Worked on an AED 7,500 basic as a month-by-month running figure, an exact leaving date with unpaid leave, and a part-time contract.
When to start sleep training: for a child of 2 to 5, readiness beats the birthday
The usual answer to "when to start sleep training" is 4 to 6 months, and it is a baby answer. For a child of 2 to 5 there is no start age, only readiness signs and a routine that moves 15 minutes a week. Here is the eight-week calendar we ran.
How much to sell digital downloads on Etsy for: what a UAE seller keeps at $4, $8 and $20
How much to sell digital downloads on Etsy for, worked from Etsy's published fees for a UAE seller: 6.5% transaction, 6.5% + $0.30 processing, $0.20 per listing renewal. One Arabic prompt pack priced at $4, $8 and $20, and why the fixed cents set the floor.
From the journal
What actually happens when one person builds and sells digital products - the wrong turns included.
My listings spent a month in Desk Calendars
Nineteen Etsy listings, none of them a calendar, all of them filed under Desk Calendars for a month. The category is not a label. It is most of the search.
The ten-products-a-day wall
Gumroad will let you create ten products a day and not one more. If your launch plan assumes you can upload a catalogue in an evening, it is wrong, and the fix is a sequence rather than a bigger push.
Four products from a folder of old notes
I had seventeen working documents I'd written for myself and never looked at again. Four of them were products. Here is how I told which, and what had to come out before they could be sold.
How this studio works
The finance models come from a working finance manager; the bedtime books and the music are made here in the studio. Checkout is handled by Gumroad, Dodo Payments or Etsy, and templates and books download straight after you pay. Partners earn 30% of every sale they send for 30 days after the click — how it works.